Latest Post
Consumers Care About Your Brand’s Greenness
According to an article today in Advertising Age, consumers pay attention to not just to your brand’s green message, but the beef that backs it up (or greenwashes it). Seems consumers are smarter than ad men make them out to be. You can’t slap a carbon neutral label on your product and say [...]
Featured Post
As I talk, read, learn, and discuss more and more about the concept of brand evangelism some rules appear pretty quickly… In the Judeo-Christian tradition, I’ll try to define ten musts for the successful creation and sustainable growth of brand as a lifestyle. Here’s what I’m thinking from the get go (no specific order): Create a [...]
Asides
- Is Christvertising the future of Brand Evangelism, I sure hope not... #
- The Thin Skin of Apple Fans in The New York Times #
- Attending the Customer Service is the New Marketing Summit in SF on 2/4/05 -- see you there! #
- USC Center on Public Diplomacy to hold Religion, Identity, and Global Governance Conference on Thursday 18 October 2007. #
Welcome to Brand: New Religion
This is the go-to blog on better branding. The concept of brand evangelism is simple: give people a higher purpose in life, work, and play as enlightened and empowered consumers.
Recent Posts
