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The Brand Called Obama
A great article in Fast Company a while back on the brand and positioning of the two candidates, and how Obama is particularly engaging academics and creatives, young and old, around the banner of change. I think that Joe Erwin at Advertising Age may deserve credit for being among the first to broach the Obama [...]
Featured Post
As I talk, read, learn, and discuss more and more about the concept of brand evangelism some rules appear pretty quickly… In the Judeo-Christian tradition, I’ll try to define ten musts for the successful creation and sustainable growth of brand as a lifestyle. Here’s what I’m thinking from the get go (no specific order): Create a [...]
Asides
- Is Christvertising the future of Brand Evangelism, I sure hope not... #
- The Thin Skin of Apple Fans in The New York Times #
- Attending the Customer Service is the New Marketing Summit in SF on 2/4/05 -- see you there! #
- USC Center on Public Diplomacy to hold Religion, Identity, and Global Governance Conference on Thursday 18 October 2007. #
Welcome to Brand: New Religion
This is the go-to blog on better branding. The concept of brand evangelism is simple: give people a higher purpose in life, work, and play as enlightened and empowered consumers.
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