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Rebranding Climate Change

Last month I was honored to be invited by TBWA\Helsinki’s CEO, PetteriĀ Kilpinen to give the keynote at their “Wake Up” Finland brand camp event where I spoke among other things: cleantech breakthroughs in 2010, brand evangelism, and the opportunity for Brand Finland targeting American consumers. One of the other topics I covered was the desperate need [...]

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Welcome to Brand: New Religion

This is the go-to blog on better branding. The concept of brand evangelism is simple: give people a higher purpose in life, work, and play as enlightened and empowered consumers.

Recent Posts

Rebranding Climate Change
March 4, 2010
By trent
March 4, 2010
By trent
The Brand Called Obama
October 27, 2008
By trent
April 1, 2008
By trent
Consumers Care About Your Brand’s Greenness
April 1, 2008
By trent