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Consumers Care About Your Brand’s Greenness

According to an article today in Advertising Age, consumers pay attention to not just to your brand’s green message, but the beef that backs it up (or greenwashes it). Seems consumers are smarter than ad men make them out to be. You can’t slap a carbon neutral label on your product and say [...]

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Welcome to Brand: New Religion

This is the go-to blog on better branding. The concept of brand evangelism is simple: give people a higher purpose in life, work, and play as enlightened and empowered consumers.

Recent Posts

Consumers Care About Your Brand’s Greenness
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