Latest Post
Rebranding Climate Change
Last month I was honored to be invited by TBWA\Helsinki’s CEO, Petteri Kilpinen to give the keynote at their “Wake Up” Finland brand camp event where I spoke among other things: cleantech breakthroughs in 2010, brand evangelism, and the opportunity for Brand Finland targeting American consumers. One of the other topics I covered was the desperate need [...]
Featured Post
As I talk, read, learn, and discuss more and more about the concept of brand evangelism some rules appear pretty quickly… In the Judeo-Christian tradition, I’ll try to define ten musts for the successful creation and sustainable growth of brand as a lifestyle. Here’s what I’m thinking from the get go (no specific order): Create a [...]
Asides
- Douglas Atkins points brands to cults (again) #
- Veev's Courtney Reum rounds up on what happened at TED 2010. #
- Is Christvertising the future of Brand Evangelism, I sure hope not... #
- The Thin Skin of Apple Fans in The New York Times #
- Attending the Customer Service is the New Marketing Summit in SF on 2/4/05 -- see you there! #
Welcome to Brand: New Religion
This is the go-to blog on better branding. The concept of brand evangelism is simple: give people a higher purpose in life, work, and play as enlightened and empowered consumers.
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